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In the Current Issue: August 2008
FEATURES
To Mail or Not to Mail?
by Ken Schneider
Back when I was a rising young copywriter at Ogilvy & Mather, upper management always stressed to our clients that slow economic times were not the times...
Expand Your Brand
by Grant Johnson
You're getting your message out there. People have been responding. Business is up, the bottom line is looking rosier all the time, and now you're...
THIS MONTH'S TOP MAILINGS
A Hybrid Call to Action
by Britt Brouse
In 1938, when Orson Welles adapted H.G. Wells' novel, "The War of the Worlds," for radio, it sounded like a real-time news broadcast. Millions of...
Growing a Garden of Prospects
Double the Impact
A True Exclusive
COLUMNS/DEPARTMENTS
Strategy Session: Dancing Tweak to Tweak
by Lee Marc Stein
When you have a control package that's performing near or on budget, you may not want to risk testing a completely different approach. You should,...
Straight Talk: Build That Customer Base!
with Ethan Boldt
You open a retail store with a simple goal: get customers through the front door. Hey, you've got stellar products that people only need to look at and...
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FIRST-UP
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